BAD BOY is a long established extreme sports brand originating from California, USA. Founded in San Diego, California, in 1982, the brand supported numerous fighters in the 1990s including Frank Shamrock, Antonio Rodrigo Nogueira, and Mark Coleman across disciplines such as Brazilian Jiu-Jitsu and mixed martial arts. It arrived in Japan in the mid 1990s and, entering the 2000s, went on to support many champions and Japanese fighters in the UFC.
BAD BOY is a long established extreme sports brand originating from California, USA. Founded in San Diego, California, in 1982, the brand supported numerous fighters in the 1990s including Frank Shamrock, Antonio Rodrigo Nogueira, and Mark Coleman across disciplines such as Brazilian Jiu-Jitsu and mixed martial arts. It arrived in Japan in the mid 1990s and, entering the 2000s, went on to support many champions and Japanese fighters in the UFC.